The internet is a fantastic source of information, but it can also be intimidating.
But the potential rewards offered by the internet far outweigh the risks.
Especially if you're willing to take some small steps to get started.
This blog covers a simple framework to help you monetize your writing.
The core parts of this framework are:
1. Choose a niche
2. Engage with others
3. Build a strong network
4. Begin monetizing
Let's dive right in.
1. Choose a niche
What is the advantage of picking a niche?
It gives you more credibility.
It also makes it easier for people to find you.
If I'm interested in vegan food, I'm not going to search for "food."
I'm going to search for "vegan food."
Let's say you've been a vegan for 20 years and you know everything about being a vegan.
So, you decided to start a blog on how to be a better vegan.
People respect that, and they'll trust you more.
When choosing a niche, you need to consider a few things:
- How popular is the niche?
- What kind of demand does it have?
- Will people pay for information about this subject?
- Is it interesting to you?
You can get an idea of how popular a niche is by checking out the competition.
Look at similar blogs. See how many visitors they are getting from public analytics sources.
You want to choose a niche that has at least 1,000 monthly visitors.
Take note of the advertisers in the top and bottom right-hand corners of the blog.
If there aren't many, then it's not a lucrative niche to write about because there isn't much demand for it.
2. Don’t forget to engage
Engaging with your audience is a good way to keep your content fresh and encourage repeat visits.
Blogging is more than writing.
It's also about listening to people and building relationships.
Here are some ways to engage with your audience:
Respond to comments.
It can be daunting to hear from trolls or negative commenters.
You don't have to respond to every comment.
But you should always take the time to address those who leave feedback.
If you're new to this, start small by responding once or twice a week.
Be genuine and friendly.
Use your real name.
Try not to sound too promotional.
A simple "thank you for your comment" might be enough!
Interact on social media.
Active on social media sites like Facebook and Twitter?
Share links back to your blog posts on those sites.
Do this when appropriate, but don't go overboard posting links to your site all day long.
Quality over quantity!
Have a newsletter.
Do you send out emails?
Let people subscribe so they can get updates when you publish new posts.
3. Build a network of fellow bloggers
The best way to build a network of fellow bloggers is to go out and meet them.
Attending blogger events in your area can be a great way to make new friends in the blogging community.
How do you find blogger events in your area?
You can search for smaller meetups in your area by using sites like Meetup.com.
There are hundreds of these events happening every month, and many of them are free to attend.
If you don't have a specific event coming up, try finding "local" bloggers by searching Google for "[your town] blogging" or "[your town] blogger".
You'll be able to find out if there are any local bloggers that you might be able to connect with.
4. Monetize around your passion
Once your blog is attracting a nice audience, you may find yourself asking:
Let's assume you already have a handle on the basics of blogging.
You've got a solid foundation for your blog
You've mastered the arts of content, design, and user experience.
You've figured out how to get traffic coming in from search engines and social media.
Now, it's time to start making money.
How do you actually monetize a blog, though?
Here are 3 proven ways:
1. Blog Advertisement
This method allows you to display ads on your blog.
You'll make money from the clicks and impressions that those ads receive.
Google AdSense is the most popular platform used by bloggers, but there are others as well.
2. Affiliate Marketing
This method will allow you to earn commissions from products that you endorse or recommend.
Many affiliate programs let you sign up and find products related to your niche or topic area.
Amazon and Etsy both have popular affiliate programs that could be a great fit for your blog.
3. Selling Your Own Products
One of the best ways to earn money from your blog is by selling your products.
These products can be:
We've covered a lot of ground.
We talked about your passions and interests to help you decide on a niche.
We've even talked about how to choose the best affiliate programs and products to promote.
If you're not willing to invest your time, energy, and resources into your blog:
Don't try to monetize it.
Instead, use it as a platform to network with other bloggers in your niche.
In the end, making money from a blog is a lot like any other business.
If you want to succeed, you need to invest in your passion and provide value to your readers.
The more they come back for more, the more they'll start looking at your site as a place where they can get exactly what they need.
When you're ready to monetize:
You'll have a solid foundation of trust and loyalty on which to build your brand.